YWCAAIDS :: HIV/AIDS Behavior Change Communication (BCC) for Youth

HIV/AIDS Behavior Change Communication (BCC) for Youth

BCC Is an interactive process with communities (as integrated with an overall program) to develop tailored messages and approaches using a variety of communication channels to develop positive behaviors; promote and sustain individual,community and societal behavior change; and maintain appropriate behaviors.

The 5-year programme was funded by the Global Fund (GF) through CARE International Kenya . The programme was implemented by YWCAA in collaboration with 54 local Self-Help Groups in Nairobi District (Kibera, Mukuru, Kawangware and Kibagare). The programme had three (3) distinct areas of intervention:

Sensitization of People Living with HIV and their Families on Anti-Retroviral Therapy (ART)

Over the last several years, the HIV landscape in Kenya has been transformed by the rapid expansion of access to life- preserving antiretroviral therapy. The scaling up of treatment programmes throughout Kenya has reduced HIV-related morbidity and mortality, prevented vulnerable households from falling deeper into poverty, rejuvenated entire communities, helped alleviate the stigma long associated with HIV infection, supported national efforts to improve maternal and child health, and contributed to gains in Kenya´s fight against tuberculosis. These achievements are nothing short of historic. For HIV treatment to succeed, patients must take their medicines as prescribed. Missing doses or taking “drug holidays” permits the virus to rebound and to develop resistance to prescribed drugs. Nevertheless, some patients confront significant barriers to treatment adherence. YWCAA has therefore taken the treatment literacy approach as one of the ways to improve treatment adherence. We have consequently conducted 70 ART community meetings reaching out to 2800 PLHIVs and their family members. These sessions have been critical in reducing vertical transmission and stigma and discrimination within the communities that we work in. Emphasis has been placed on Prevention with Positives as a combination strategy to halt transmission of new HIV infections.

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