The Campaign! believes in Integrity while delivering the organizational objectives in a Transparent, Effective, Accountable and Sustainable manner. YWCAA shows Compassion to the underprivileged women and young people by listening and acknowledging the important contributions they make within their communities. The organization recognizes fundamental Human Rights and believes in Equitable distribution of available resources without favour or any kind of discrimination. YWCAA advocates for a Just and Equal Society where individual rights and integrity are protected.

This is a new program identified as one of the priority areas to be implemented under an integrated approach to addressing effects of HIV/AIDS, gender based violence; and women economic empowerment. The recurrent harsh climatic conditions resulting from the effects of global warming and desertification continue to pose environmental degradation and severe food insecurity in most parts of Africa. This has led to lack of water, causing human-animal conflict, particularly among the pastoralists communities. Agriculture which is the main source of livelihood for many communities in Kenya has also been seriously affected by adverse climatic conditions. Women and girls are also at risk. They are forced to cover long distance in search of water and livelihood, and may also be forced to adopt other risky behaviours for earning a living. In the event, they are also likely to undergo sexual violence that could increase their vulnerability to HIV/AIDS.

WYSJ's approach will embrace community friendly climate mitigation methods, community sensitization, environmental preservation as well as lobbying and advocating for implementation of policies and laws on climate change and environmental preservation. She will further invest in training and adoption of new and innovative methods to boost agricultural returns for livelihood and to boost trade.